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It’s about finding new ways to get us to buy things we don’t

Skinny models and our obsession with appearance

uk canada goose outlet France’s proposed crackdown on thin models purports to be about healthy body image, but it’s also a reminder to girls that they are permanently being judged on their appearance, writes Lauren Rosewarne. uk canada goose outlet

The fashion industry has bestowed on us all manner of treats. Racists, misogynists, homophobes, fattists, just canada goose black friday sale for starters.

canada goose uk shop Another oh so wonderful gift is all the bloody marketing. Be it manifesting in a double page spread in Vogue or the latest too thin/gapped tooth/asexual sensation sashaying down the catwalk, the only way the industry can canada goose outlet online uk convince sane ish people to spend swags of cash on branded malarkey is via marketing. Without constant exposure to images of glamour lifestyles we’d completely fail to hate our own lives and thus neglect to buy theirs. canada goose uk shop

canada goose uk outlet While fashion has a vested interest in constant change, some peripheral industry constants canada goose outlet uk remain. Shock horror, for example, wearing logoed denim won’t actually make our lives better. Every time the Advertising Standards Board reviews a complaint. Every time that. In and out, in and out of the media cycle goes the very same conversations about an industry that exists to peddle delusions and not engineer social change. canada goose uk outlet

The latest incarnation of this conversation is the proposed French legislation aiming to eliminate models with too low BMIs.

Canada Goose sale Fashion is a business. It’s about finding new ways to get us to buy things canada goose outlet nyc we don’t need and to quickly hate everything we own. Rinse, repeat. Canada Goose sale

My use of the word “industry” earlier was no accident. Fashion is a business. It’s about finding new ways to get us to buy things we don’t need and to quickly hate everything we own. Rinse, repeat.

canada goose clearance And this industry wouldn’t keep splashing cash on expensive advertising campaigns and certainly wouldn’t keep sending skeletal models down the runway if they didn’t believe this canada goose outlet parka parade of absurdity worked. If consumers really cared about the ubiquitousness of Photoshopping, if they really cared about skinny models on the catwalk, then we’d vote with our purses. This hasn’t happened in the decades that we’ve been jibber jabbering about these issues because those with genuine concern are a) in the minority and canada goose outlet toronto factory b) not in the target market for overpriced ego strokes. canada goose clearance

canada goose coats on sale Truth be told I don’t have that much of a beef with the proposed French laws. I actually think a critical function of the state is official canada goose outlet to be seen to be doing the right thing, to be seen to care, even if in reality holding designers accountable will be pretty much impossible and any financial canada goose outlet new york city penalties will just get factored into a marketing budget. canada goose coats on sale

Canada Goose Jackets I care much more however, about the fact that we keep arguing canada goose outlet store invariably hypocritically around the edges of much more concerning industry problems. Canada Goose Jackets

cheap Canada Goose We canada goose outlet online have debates about too skinny models goose outlet canada for example, in a culture where we’re repeatedly told that canada goose outlet we’re fatty boombas. Skinny is bad. Fat is bad. Perfect is unattainable. Here, buy a handbag. cheap Canada Goose

Canada Goose online We have debates about too skinny models under the guise of advocating healthy body canada goose outlet jackets image while simultaneously reminding girls that they are permanently being judged for their appearance no matter what the hell they look like. Canada Goose online

In continuing to have canada goose outlet uk sale the same airbrushing/skinny model debates, we are subtly repeating the damaging message that appearance is the most important thing a woman has to offer. That the appearance of women is worth talking about. Endlessly. That even if a girl’s not yet obsessing over every kilo lost or gained, fear not, because pundits will be more than http://www.canadagoosecanadaoutlet.com happy to step in and do this on her behalf.

Sure, there’s something wrong with a culture that wants to see emaciated women in fashion marketing.

Canada Goose Online There’s also something wrong with these same models doing interviews regaling their enormous canada goose outlet appetites and miraculous metabolisms. And there’s something wrong with canada goose outlet reviews a size 10 model being called plus sized. Canada Goose Online

And most of all, there’s something very, very wrong about thinking that the fashion industry has any interest or obligation to make us feel good about our bodies. To reflect our own body shapes. Or skin tone. Or neuroses.

canadian goose jacket Creating BMI based legislation to address an ill defined problem is lip service and at best politically correct government rhetoric that will do nothing to change a toxic industry. canadian goose jacket

Dr Lauren Rosewarne is a senior lecturer at the University of Melbourne.

17 Mar 2015 8:27:51pm

uk canada goose “Only because they are designed that way and aren’t concentrating their energies toward designing better looking clothes for larger sizes.” uk canada goose

Canada Goose Parka Why would they when it costs more to make the larger sizes and the clothes will never fall as nicely on a larger figure. Canada Goose Parka

Just imagine if the designers, instead of using a mathematical formula to scale up the patterns from size 0 upwards, spent the time to specifically design the clothes to properly fit each different size. Great idea everyone says! Here’s the problem, there are a range of people that are an Aus size 8. Each one will have a very different body shape depending on their canada goose factory outlet height. So even if the designers got o all that trouble, the clothes still won’t fit canada goose jacket outlet everyone properly that is a size 8!

Then of course, it takes more design hours to individually do the pattern for each different size, so will larger people be willing to pay more money than a smaller person for the same canada goose outlet shop clothes?

canada goose factory sale Larger women already pay more for their clothes, and women pay more than men for basic items. canada goose factory sale

Canada Goose Coats On Sale It has nothing to do with price of labor when they are all made overseas anyway. canada goose outlet canada Everything to do with cheap throwaway trend and inbuilt canada goose outlet in usa obsolescence. Canada Goose Coats On Sale

Mid price chain stores canada goose outlet sale used to stock decent clothes in regular and plus size ranges that were cut differently according to the range and had pants that came in short, reg and tall lengths. Now it’s just scaled canada goose outlet black friday up cheap stuff that doesn’t fit an average woman at either end of the size range. I have 20year old clothes from these places that still fit better and are better made than anything in the same store in the last 5 years

canada goose clearance sale What’s the point of a jacket with the shoulder set 2 full inches above the natural shoulder because someone didn’t adjust the sleeve insertion on the pattern every 2 sizes canada goose clearance sale.

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